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Category: Philosophy

The Sandbox

The Sandbox

“He walked in, pulled out a roll of hundreds, and flipped me two,” gnarled the no-nonsense owner of a boutique wine shop. He had been paid by the largest distributor in the state for bringing in ten cases of wine. This is illegal. In his case, a customer requested the cases for a special event—he had no intention of stacking* them in his store. In fact, he thought the wine was shit. He also didn’t know he’d get the payout. From the perspective of…

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In-smell

In-smell

I have a bias. I’ve long held this inclination, but have recently worked to expand my awareness. New in . . . sight has affirmed my bias—no more shame. I care way more about the aromatics of a wine than any other factor. From the nose we can gauge nuance, complexity, layers, intrigue, depth, density, purity, specific aromas. . . you get the point. However, as a rather new industry-insider, many around me have emphasized the importance of wine’s texture and mouthfeel. Why?…

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Tasting the Bella Vida

Tasting the Bella Vida

Three wines. Each providing a thumbprint and insight into a winemaker’s style. All under one roof. A tour of the Willamette Valley typically provides the curious connoisseur an experience with Pinot Noir, soils and AVA variations, winemaking style, and brand image. The preeminent role of site, however, leaves the taster wondering what effect the winemaker had in comparison to the plot of land and farming that raised the grapes. Enter Bella Vida Vineyard. Located in the rust-hued hills of Dundee,…

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Tar, Barnyard, White Pepper, Compost

Tar, Barnyard, White Pepper, Compost

What makes expensive wine so expensive? I get this question more than almost any other. And it is a great question. Many layers weave together to create a wine’s price tag (Wine Economics Part I, Part II, and Part III only scratch the surface). However, a remarkable reality persists—the large majority of wine drinkers don’t particularly enjoy drinking expensive wines, especially the exalted wines of the Old World*. Blind tastings of regular folks have consistently shown no correlation, or even a negative correlation, between the…

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A Romantic Ideal Must Tumble

A Romantic Ideal Must Tumble

I recently read an excellent article on “White Label wines” by Madeline Puckette and Co. over at Wine Folly. Except for one glaring bullet-point: “Some wineries with tasting rooms will make a few own-vineyard wines, but will use bulk wine sources to make their cheaper, lower-end affordable bottlings. We’d ask what’s the point of selling something you pre-bought, rather than making at the winery? But it happens…” It certainly does. Frequently. And understandably so. First, what is bulk wine? Many established wineries…

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The Tiers Produce Tears: Tear it Down

The Tiers Produce Tears: Tear it Down

I recently returned from a marketing trip with my employer, a small Willamette Valley producer of Pinot Noir and Chardonnay. As we explored the Minnesota market, meeting with local wine shops, three separate owners asked pointedly, “Will you be in Total Wine? If so, we won’t carry you.” Early in 2014, Total Wine & More entered Minnesota, grabbed hold, and shook it like a martini. A few locally-owned shops have closed, including the beloved Four Firkins. While appreciated by many buyers for their substantial selection and…

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The Head, The Heart, The Slurp

The Head, The Heart, The Slurp

I recently attended an Oregon Syrah tasting with a trio of Willamette Valley winemakers and a few other industry compatriots. We tasted through seven different Oregon Syrahs, including a vertical from Dion Vineyard in the Willamette Valley produced by Anne Hubatch of Helioterra. Violet-blue in color, the 2013 Dion grabbed me by the shoulders and force-focused my energy directly into the glass. Confident white pepper aromatics lead, followed by spice, blueberry, and boysenberry. Floral undertones add a lovely, gentle layer. This…

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Evolution at the Corner of Wine and Education

Evolution at the Corner of Wine and Education

A recent article by Levi Dalton provoked my interest, churning the cream within my mind. I have taught writing and literature for five years and hold an MA in Teaching. While I have cut back my appointment to pursue a career in wine, I continue to thumb the minds of students. If attuned, the young people in any classroom reverberate a pulse that mimics the larger society. Learners value independence, more so today than in the recent past. A profound distrust of the old wisdom…

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Film Review: American Wine Story

Film Review: American Wine Story

Wine fanatics and Northwest-rooted wine drinkers take note; American Wine Story will leave you swooning for the open air of the West, and an ethereal glass of Riesling (or Pinot Noir or Doubleback). Created by Three Crows Productions, the film will undoubtedly snare those who appreciate wine documentaries like Somm. The opening series expresses well the allure, the caress that captures wine lovers and never, ever lets go. Well respected and novice wine advocates alike divulge their personal coming-of-wine story (Scott Wright, Dick Erath, Harry Peterson-Nedry, Drew…

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Price Matters: Important Words from Giorgia Casadio

Price Matters: Important Words from Giorgia Casadio

“You must know the price. Ask! You are professionals!” Giorgia Casadio began to preach her gospel. Too many wine professionals had come to her table, tasted her wine, and failed to inquire about the price of each bottle. A group of Wine Bloggers Conference attendees shifted, alert on the chairs and bed corners of a fellow blogger’s hotel room. “I recently tasted a Cabernet in Napa Valley. It cost $140 a bottle. In Italy, it’s understood that it’s easy to make excellent wine when…

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