First-Rate Second Wines

Caymus, Grgich Hills, Haut-Brion. These wineries, and others of their ilk, have worked tirelessly to build brand awareness. They start by crafting memorable and compelling wines, as all great wineries must. Then they travel, in the flesh and digitally, telling their story from hilltops and dales. With this work they build recognition, and garner top-tier […]

People’s Wine

Real wine is hard to find. The charade that populates most store shelves is a group of elixirs, created to poke and tickle the right taste buds. Made in the vein of Pepsi or Fritos, these commodity wines typically showcase excessive fruit, residual sugar, and serious chugability. These are circus wines with circus labels, and […]

A Note on Jancis Robinson’s Craft Wine Concerns

Jancis Robinson recently wrote an article defending winemaking as an innately “craft” process*, and displayed deep concern over beer and spirits capturing the hearts and taste buds of the younger generations of craft beverage consumers. Robinson clearly feels threatened by the upswing in craft beer and spirits. The threat may be real, but the source […]

Between the Lines: “It’s ‘Best of Times’ To Be in the Industry Says WSWA Chief”

A few months back, Leslie Gevirtz of Wine Enthusiast interviewed Craig Wolf, president of the Wine & Spirits Wholesalers of America.¹ Wolf strikes an upbeat tone, and Wine Enthusiast largely maintains that confident tenor. A closer reading, however, provides evidence that Wolf has reason to celebrate . . . at the expense of the consumer. “Let […]

Repackaged, Repriced: Trickster Branding in the 21st Century

In the February edition of Wine Business Monthly, Kevin O’Brien penned a noteworthy article filled with curious nooks and crannies. Good news! Wine sales continue to grow, especially in the $10-$25 category. Sales of $6-$10 wines have meanwhile declined. This has resulted in the “premiumization” of the wine business. Even better, wine drinkers are lusting for honest wines. […]

The Sandbox

“He walked in, pulled out a roll of hundreds, and flipped me two,” gnarled the no-nonsense owner of a boutique wine shop. He had been paid by the largest distributor in the state for bringing in ten cases of wine. This is illegal. In his case, a customer requested the cases for a special event—he had no intention […]

Tar, Barnyard, White Pepper, Compost

What makes expensive wine so expensive? I get this question more than almost any other. And it is a great question. Many layers weave together to create a wine’s price tag (Wine Economics Part I, Part II, and Part III only scratch the surface). However, a remarkable reality persists—the large majority of wine drinkers don’t particularly enjoy drinking […]

A Romantic Ideal Must Tumble

I recently read an excellent article on “White Label wines” by Madeline Puckette and Co. over at Wine Folly. Except for one glaring bullet-point: “Some wineries with tasting rooms will make a few own-vineyard wines, but will use bulk wine sources to make their cheaper, lower-end affordable bottlings. We’d ask what’s the point of selling something […]

The Tiers Produce Tears: Tear it Down

I recently returned from a marketing trip with my employer, a small Willamette Valley producer of Pinot Noir and Chardonnay. As we explored the Minnesota market, meeting with local wine shops, three separate owners asked pointedly, “Will you be in Total Wine? If so, we won’t carry you.” Early in 2014, Total Wine & More entered Minnesota, […]

Focus on Fruit

There are no short cuts. As a new “insider” to the wine trade, I walk the hallowed halls with antennas tuned for insight. For one, I hope to uncover the vineyard gems that supply the best value Pinot Noirs in the valley. I, like many of you, spend most of my nights sipping wines in […]

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