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Category: Wine Economics

A Sense of Place

A Sense of Place

Those with a pulse on the wine industry have familiarized themselves with a new additive called Mega Purple, and its brethren Mega “Cherry Shade” and Mega Red. These concentrates are made from the teinturier grape, a lesser known, though massively produced, varietal from the steamy central valley of California. This grape is used to fill portions of bottles under $10 (and often higher priced wine, shhhhh). If your wine provides nothing more specific than “California” as its geographic location, you…

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