How to Lose a Sale

Step one: Pull the cork on your winery’s award-winning Pinot Noir. Step two: Fail to test the wine for flaws prior to pouring or test the wine and fail to notice flaws. Step three: Pour two-thirds of the bottle to other tasting room guests (title shift, “How to Lose a Silly Number of Sales”). Step four: Pour award-winning wine, […]

Tar, Barnyard, White Pepper, Compost

What makes expensive wine so expensive? I get this question more than almost any other. And it is a great question. Many layers weave together to create a wine’s price tag (Wine Economics Part I, Part II, and Part III only scratch the surface). However, a remarkable reality persists—the large majority of wine drinkers don’t particularly enjoy drinking […]

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