Jancis Robinson recently wrote an article defending winemaking as an innately “craft” process*, and displayed deep concern over beer and spirits capturing the hearts and taste buds of the younger generations of craft beverage consumers. Robinson clearly feels threatened by the upswing in craft beer and spirits. The threat may be real, but the source […]
The Tiers Produce Tears: Tear it Down
Big Box Economics I recently returned from a marketing trip with my employer, a small Willamette Valley producer of Pinot Noir and Chardonnay. As we explored the Minnesota market, meeting with local wine shops, three separate owners asked pointedly, “Will you be in Total Wine? If so, we won’t carry you.” Early in 2014, Total Wine […]
Evolution at the Corner of Wine and Education
A recent article by Levi Dalton provoked my interest, churning the cream within my mind. I have taught writing and literature for five years and hold an MA in Teaching. While I have cut back my appointment to pursue a career in wine, I continue to thumb the minds of students. If attuned, the young people in any classroom […]
Unscientific Reflections from a Millennial Wine Writer
As a wine writer, reader, and consumer, I hear a lot about the significance of the Millennial Generation on both the current and future wine trade. Millennials in the United States have taken to wine at a younger age than previous generations–my personal experience concurs. Projections suggest we, Millennials, will continue to play a substantial […]