Caymus, Grgich Hills, Haut-Brion. These wineries, and others of their ilk, have worked tirelessly to build brand awareness. They start by crafting memorable and compelling wines, as all great wineries must. Then they travel, in the flesh and digitally, telling their story from hilltops and dales. With this work they build recognition, and garner top-tier price tags.
Many winemakers though, including those producing the most exclusive wines, share a serious respect for everyday wines. But the economics of selling handcrafted wines at everyday prices rarely makes sense. . . .
Read the full article here at The Growler.