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Category: News

Repackaged, Repriced: Trickster Branding in the 21st Century

Repackaged, Repriced: Trickster Branding in the 21st Century

In the February edition of Wine Business Monthly, Kevin O’Brien penned a noteworthy article filled with curious nooks and crannies. Good news! Wine sales continue to grow, especially in the $10-$25 category. Sales of $6-$10 wines have meanwhile declined. This has resulted in the “premiumization” of the wine business. Even better, wine drinkers are lusting for honest wines. “. . . consumers are continuing to demand premium products across all beverage alcohol categories as they seek an authentic, high-quality experience.” Of course, corporate…

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Chapter Deux

Chapter Deux

Starting today, I put all my chips into this world of bottled history and culture. Wagon Wine began in 2014 while I continued my full-time career teaching literature and writing. The site served as a creative outlet, a challenge to deepen my understanding of wine while writing engagingly. After a year of working both in the classroom and for a Willamette Valley producer, Fullerton Wines, I have accepted a full-time position with the Fullerton family. My wife says she can see the child-like…

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News Abounds

News Abounds

July has produced a preponderance of news and excitement here at Wagon Wine. First, the wine industry has called my name. The family at Fullerton Wines has hired me to manage public relations and the wine club, maintain and acquire accounts in the Portland area, and help in the cellar. I begin in August. Integrity matters. Consequently, after this post, I will not review or mention Fullerton Wines, or their second label Three Otters (formerly Bull’s Eye), on this blog. However,…

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