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Category: Millenials

The Tiers Produce Tears: Tear it Down

The Tiers Produce Tears: Tear it Down

I recently returned from a marketing trip with my employer, a small Willamette Valley producer of Pinot Noir and Chardonnay. As we explored the Minnesota market, meeting with local wine shops, three separate owners asked pointedly, “Will you be in Total Wine? If so, we won’t carry you.” Early in 2014, Total Wine & More entered Minnesota, grabbed hold, and shook it like a martini. A few locally-owned shops have closed, including the beloved Four Firkins. While appreciated by many buyers for their substantial selection and…

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Evolution at the Corner of Wine and Education

Evolution at the Corner of Wine and Education

A recent article by Levi Dalton provoked my interest, churning the cream within my mind. I have taught writing and literature for five years and hold an MA in Teaching. While I have cut back my appointment to pursue a career in wine, I continue to thumb the minds of students. If attuned, the young people in any classroom reverberate a pulse that mimics the larger society. Learners value independence, more so today than in the recent past. A profound distrust of the old wisdom…

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Unscientific Reflections from a Millennial Wine Writer

Unscientific Reflections from a Millennial Wine Writer

As a wine writer, reader, and consumer, I hear a lot about the significance of the Millennial Generation on both the current and future wine trade. Millennials in the United States have taken to wine at a younger age than previous generations–my personal experience concurs. Projections suggest we, Millennials, will continue to play a substantial role in the evolving wine world. Therefore, I posit a few reflections as a Millennial wine enthusiast and writer. I was born in 1984, placing…

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